Analyst memo
Full lineageExecutive summary · overnight
Revenue is up 4.2% week-over-week with the same spend. Retention lifted on email + SMS; paid social is efficient but not expanding share.
$38.40 blended CAC
- Unified ROAS definition applied across Meta + Google + TikTok
- Contribution margin / order: stable; watch promo cohort midnight spike
14+ live sources
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What it helps you answer
Hover a question to preview the specific Pulse insight.
What is actually driving revenue right now, across every channel?
Pulse insight
Direct-to-site organic and your "Summer Sale" Meta campaign are driving ~72% of today's revenue. SMS-attributed orders show a +15% lift in the last 2 hours vs. baseline.
What is our true customer acquisition cost, blended across all spend?
Pulse insight
Blended CAC is $34.50. Google Search is expensive (~$55), while TikTok influencer seeding is pulling new customers near $12 — that mix is what keeps the blended number where it is.
Which campaigns are outperforming, and what do they have in common?
Pulse insight
Top spenders skew toward lifestyle creative with high-contrast palettes. 85% of converters in those cohorts viewed your comparison-chart PDP before checkout — that page is the shared thread.
What is our contribution margin per order, and is marketing spend actually profitable?
Pulse insight
Average contribution margin is 28% after shipping and ad spend. Meta Campaign A is net-negative on first order; payback assumes a second purchase within ~45 days — worth a budget cap discussion.
Are our retention channels, including email, SMS, and subscriptions, working?
Pulse insight
Your "Win-back" SMS flow converts at 14.2%. Subscription churn is up ~2% month-over-month, concentrated on the Protein Powder SKU — email is steady; subscriptions need a separate play.
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